Driving the transformation in cosmetics
After completing his internship, Shouhaib Aly Mohamed was thrilled when he was first offered to join Dow through the Commercial Development Program, and later become Marketing Manager for Dow perfume and cosmetic packaging in Europe. He saw this opportunity as a chance to contribute actively to a more sustainable future and drive the transformation that is needed to tackle the challenges of climate change and the environment. And he made it!
His expertise was instrumental in the collaboration with the LVMH group which resulted in a critical milestone in the sustainable journey of our SURLYN™ ionomers, a material of choice for perfume and cosmetic packaging.
Shouhaib & Dow soft diamond
"At Dow, we are constantly looking for ways to make our materials such as SURLYN™ - often compared to a ‘soft diamond’ - part of a circular economy without compromising on its quality. I realized that there was a strong need for circular & renewable versions of SURLYN™ to support the sustainability commitments of leading global luxury brands and achieving appealing packaging designs."
Collaboration is key to advance the world forward
“By partnering with different departments from Dow Packaging and Specialty Plastics business – including Technical Service and Development (TS&D), Sustainability, Product Management, Sales, Communication, my mission was to ensure that SURLYN™ remained a material of choice in cosmetics and therefore new sustainable versions of this product were developed.”
About Dow in the perfume market
Dow plays a key role in the perfume market with its SURLYN™ product family. It is a key material when it comes to premium perfume caps and cream jars. It is a very transparent material and flexible enough to achieve complex shapes, so it gives freedom to the designers of the beauty industry. It’s also known for its superior scratch and chemical resistance.